They perform at the highest level thanks to the Flow and Warp technology that makes the Curry Flow 9 the most advanced basketball shoe Under Armour has ever designed. ![]() Technology was key in designing the new Street Pack colorways. Hawkins also found design opportunities in the eyerow material, adding hints of iridescent sparkle as a nod to Abby’s magic wand. “Beyond the Stripe,” the colorway inspired by Lily the Tiger, has a printed striped suede on the tongue tab, he noted, while “Now You See Me,” the colorway in honor of Abby Cadabby, has her fur on the tongue. The tongue tabs provide opportunities to play with material as well, Hawkins said. For the colors and materials, Hawkins found design inspiration in the metallic trash can he lives in. The team named it “Talking Trash”, connecting Oscar to hoop culture. “You have the back heel tab that will usually contain a hint of character, for example, “Talking Trash,” the colorway inspired by Oscar the Grouch, we show a characterization of his eyes and the trashcan, as opposed to literally printing his face somewhere else on the shoe,” said Hawkins. The designs contain nods to their respective Sesame Street characters, not just in the form of color but also material and print, and are meant to be abstractions of the character rather than literal depictions. ![]() Each colorway is so drastically different and shows their individuality, but they’re also unified.” “Everybody knows Sesame Street and we brought the characters to life through the shoes. “I’ve gotten a lot of feedback about how amazing the execution has been with each shoe,” said Stephen when speaking to the design cohesion.
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